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About the author

Jose Pereira De Merces

Senior Electronic Engineer · CTO

known as Merces

Senior Electronic Engineer, CTO of Merces Innovation Hub and creator of Circuit Sage. He has designed printed circuit boards since 2006 and knows their fabrication and assembly end to end — but he came to it in the reverse of the usual order. Before he drew his first board he was an industrial maintenance technician on the machines that etch the copper, drill, insert the components and test the board at the end of the line. He learned what a factory can do with a drawing by opening up the machines that had stopped.

And before the machines, there was wood. He learned cabinetmaking as a child; by twelve he was already earning one and a half wages as an apprentice and he worked in the trade until he was twenty-five, all the while set on becoming an engineer. It was in the workshop that he learned what a tolerance is, what a badly made jig costs and why a drawing that ignores the material does not get built — three rules he would meet again under another name, written in English in a factory manual: Design for Manufacturing.

The technical books he writes are born of that practice: «KiCad, A Guided Course» and «PCB Fabrication and Assembly» walk the whole road — from the schematic to the fabricated board, from etching the copper to additive manufacturing. The man who wrote them repaired the machines they describe.

A member of The Church of Jesus Christ of Latter-day Saints since 1995, he served two years as a full-time missionary in Brazil — and it is from the mission that the name he is known by comes: a missionary is addressed by his surname, and ever since he has introduced himself as Merces. It is the name he gave his companies. He completed eight years at the Institute of Religion and has studied the Bible and the Book of Mormon for more than thirty years. The theology books he writes apply to people the same test he applied to boards: «by their fruits ye shall know them» is a functional test — you do not ask what the thing claims to be, you measure what it does.

He is also the founder of MercesArtGolden, which he set up in 2010, and one of the few specialists in the world in decorative painting and the restoration in gold and silver of the Angel Moroni — the figure that crowns the temples of the Church across the world. It is gold leaf laid by hand, in the open air, tens of metres above the ground, somewhere you do not climb back down from to fix a mistake. The craft took him to temples in several countries around the world — and for years he honoured both professions in the same day: on the scaffold by day, designing circuits by night.

Merces@mercesjose.com
  • 2006 designing printed circuit boards since
  • 13 years of professional cabinetmaking before that
  • +35% industrial productivity added at a plant
  • 7 qualifications completed, three of them degrees

The road here

Wood, circuits and gold — and the same demand in all three

  1. The workshop

    At twelve, earning one and a half wages

    He learned cabinetmaking as a child, before he was old enough to choose a trade. At twelve he was a paid apprentice earning one and a half wages — more than many an adult in the same workshop. He was a professional cabinetmaker until he was twenty-five, all the while set on becoming an engineer. The thirteen years working wood were not a detour from that road: they were its foundation.

  2. What wood teaches

    Tolerance, jig and raw material

    A piece of wood does not forgive an optimistic drawing: either it fits perfectly or it does not, and the mistake destroys the piece. Anyone who learns that way carries three rules for life:

    • A tolerance is a number, not an intention.
    • A good jig saves more time than any shortcut.
    • A design that ignores the material simply does not get built.

    Years later he met the same principles again under another name, in an English factory manual: Design for Manufacturing.

  3. 2001 — 2006

    He put down the plane and went where boards are made

    At twenty-five he enrolled at ETEC — industrial computing, robotics and electrotechnics — and went on to UNISAL, to the industrial electronics technologist course. But his training did not happen only in the classroom: he worked on the shop floor as a maintenance technician on PCB fabrication and assembly machines. He repaired the copper-etching machines, the drilling machines, the component inserters and the final test rigs. He learned the process from the inside — not by reading manuals, but by diagnosing and repairing the equipment that had stopped.

  4. 2006

    He moved to the other side of the table

    In 2006 he stopped repairing the machines and began drawing what they build: CAD operator and PCB designer at CADSERVICE, in Campinas. The transition was a natural one — it was the same production line, seen from the point of view of whoever designs. From that experience he brought an unbeatable practical advantage: knowing exactly what the factory can execute before sending the design files. From that year on he never stopped designing circuits. Alongside it he taught applied computing, Excel and AutoCAD — because teaching is the best way to consolidate precision.

  5. 2009 — 2020

    The third end: testing and safety

    To master the whole cycle, one stage was missing: the one where final quality is validated. He was an electrical test inspector at CAF Brasil, developing dedicated cable-testing tools for railway equipment — a sector where safety standards allow no margin for sampling. There followed nine years at ZB Service, supervising projects and installations and designing boards. It was during that period of continuous work that he completed his second degree, in Electrical Engineering and Power Systems. By the end of that stage he had mastered all three ends of the process: the machine, the design and the test.

  6. 2010 — 2016

    Craftsman by day, board designer by night

    He founded MercesArtGolden in 2010, and the craft put him on the road: temples in several countries around the world. Recognition came in 2015. Those were years of two professions in the same day — on the scaffold by day, gold leaf in hand; at the computer by night, designing printed circuit boards. Two distinct fields, and neither of them done by halves.

  7. What gold demands

    Zero margin for error

    Cabinetmaking taught him that a mistake costs you the piece. Gold raised the bar: the work is in the open air, tens of metres up, and the finish has to survive decades in a place where there is no margin to come back and correct. It is the same demand as PCB design — where a wrong board is only discovered after the factory has made thousands of it — taken to the point where the only possible correction is not to have got it wrong.

  8. 2016 — today

    Designing from scratch, with an integrated view

    He was Senior Electronic Engineer at WiseHome, in Brazil, designing control boards for inductive loads with a focus on energy efficiency and signal stability. In Portugal he went on to AQSUP Aquatic Rescue Systems, in Cascais, and Dotiima Technologies, in Póvoa de Varzim. At Biocollabs he designed and implemented industrial machinery that raised the plant’s productivity by 35% — a result measured on the factory floor. He rounded out the profile with a specialisation in Networks and Systems from IEFP and with English certified at level C2.

  9. Today

    Three trades, one standard

    He is currently CTO of Merces Innovation Hub, creator of the Circuit Sage platform and founder of MercesArtGolden. He goes on developing printed circuit boards, providing technical consultancy and writing the books he would have liked to read at the start of his career — practical manuals grounded in the machines he repaired himself. In theology, after more than three decades of studying the scriptures, he applies to people the same technical rigour he demands of circuits: it does not matter what the structure claims to be, what counts is the measurement of its performance and of its real fruits. Whether in wood, in electronics or in gold, the lesson stays the same — what is badly made, sooner or later, comes to light.

What was built

The work that stayed, with the number where there is one

+35%

plant productivity

He designed and commissioned production machinery at Biocollabs. The gain was measured on the factory floor, not in a slide deck.

R&D

Control boards for inductive loads

At WiseHome, with energy efficiency and signal stability as design criteria — not as a happy consequence.

QA

Dedicated cable-testing tools

At CAF Brasil, for the electrical testing of railway equipment, where the safety standard does not allow sampling.

↔

He knew the machines before he drew

Maintenance technician on the machines that etch, drill, insert and test — and only then a designer. He designs knowing what the factory can do with the drawing.

Au

The angel that crowns the temples

One of the few specialists in the world in the gold and silver restoration of the Angel Moroni. On-site work, in temples in several countries around the world — tens of metres above the ground, in the open air, where the finish has to last decades.

His own houses

Three trades, and the houses that keep them

CTO

Merces Innovation Hub

The technical house where the engineering lives — electronic design, automation and product development.

mercesinnovationhub.com

creator

Circuit Sage

Printed circuit design and technical consultancy — twenty years of practice from schematic to fabricated board, put at the service of anyone with a board to get standing.

founder, 2010

MercesArtGolden

Restoration of the Angel Moroni and decorative painting with precious metals — gold and silver leaf laid by hand, on site and in the studio, in temples in several countries around the world. Based in Spijkenisse, the Netherlands.

mercesartgolden.com

Technical skills

Where it runs deep and where it runs wide

PCB design

  • Altium Designer
  • SolidWorks PCB
  • KiCad
  • PTH and SMD
  • Design for Manufacturing
  • Design for Assembly
  • Gerber and drill files
  • Hardware reverse engineering
The book: KiCad, A Guided Course

PCB fabrication and assembly

  • Chemical etching
  • Drilling
  • Plating
  • Lamination
  • Solder mask
  • Component insertion
  • SMT and THT
  • Soldering processes
  • Functional testing
  • Inspection
  • IPC standards
  • Line machine maintenance
The book: PCB Fabrication and Assembly

Electronics

  • Analogue and digital
  • Control logic
  • Board analysis and repair
  • Hardware development
  • Circuit schematics
  • Process documentation

Firmware and protocols

  • C for microcontrollers
  • AVR family
  • ESP32
  • IoT
  • ZigBee
  • MVB
  • TCP/IP
  • RS-232
  • RS-485
  • Modbus
  • GPIB
  • USB

Industrial automation

  • LabVIEW SCADA
  • Purpose-built test rigs
  • Predictive, preventive and corrective maintenance
  • CNC
  • Injection moulding machines

Home automation

  • Electrical and lighting design
  • Audio and video
  • Lighting
  • Air conditioning
  • CCTV
  • Lifts
  • Gardens and pools

Electrical

  • Residential and industrial installations
  • AC and DC
  • Switchboards
  • Power factor correction
  • Reading and interpreting schematics

Software

  • C#
  • Java
  • Delphi
  • Visual Basic
  • MySQL
  • Android
  • HTML, CSS and XML
  • REST web services

CAD

  • AutoCAD 2D and 3D
  • SolidWorks
  • Simulation
  • Sheet metal
  • SolidWorks Electrical

Networks and systems

  • Routers, switches and firewalls
  • Windows Server and Linux
  • TCP/IP and DNS
  • VPN
  • Wireshark
  • Nagios
  • Backup and recovery
  • Virtualisation

Gilding and decorative painting

  • Gold leaf
  • Silver leaf
  • Oil gilding
  • Restoration
  • Decorative painting
  • Patinas
  • Exterior surfaces
  • Angel Moroni

Experience

  1. 2023 — today Electronic Hardware Designer · PCB Designer Electrónica de A a Z · Cascais, Portugal · independent
  2. 2023 Senior Electronic Engineer · PCB Designer Dotiima Technologies, S.A. · Póvoa de Varzim, Portugal
  3. 2020 — 2022 Senior Electronic Engineer · PCB Designer AQSUP Aquatic Rescue Systems · Cascais, Portugal
  4. 2016 — 2020 Senior Electronic Engineer · PCB Designer WiseHome · Hortolândia, Brazil
  5. 2011 — 2020 Project and Installation Supervisor · PCB Designer ZB Service · Hortolândia, Brazil
  6. 2009 — 2011 Electrical test inspector CAF Brasil · Hortolândia, Brazil
  7. 2008 — 2009 Project and Installation Supervisor Universound Comércio e Serviços · Campinas, Brazil
  8. 2007 — 2009 Excel and AutoCAD instructor People Escola Técnica · Hortolândia, Brazil
  9. 2007 — 2009 Applied computing instructor Hortolândia Town Council · Hortolândia, Brazil
  10. 2006 — 2007 CAD operator · PCB Designer CADSERVICE · Campinas, Brazil

Education

  • 2025 English — level C2 of the Common European Framework Cork English Academy · Cork, Ireland
  • 2021 — 2022 CET — Network and Operating Systems Specialist, level 5 IEFP · Cascais, Portugal
  • 2012 — 2014 Electrical Engineering and Power Systems UNISAL · Campinas, Brazil
  • 2006 — 2012 Automation and Control Engineering UNISAL · Campinas, Brazil
  • 2004 — 2006 Industrial Electronics Technologist UNISAL · Campinas, Brazil
  • 2004 — 2006 Electrotechnical Technician ETEC · Campinas, Brazil
  • 2001 — 2003 Industrial Computing Technician — robotics ETEC · Campinas, Brazil

Certified training

1 877 hours

23 certified courses

see the full list
  • PCB development in Altium Designer 200 h · ZB Service
  • SolidWorks Essentials 200 h · ZB Service
  • Java desktop systems programmer 200 h · SENAI
  • Java web systems programmer 200 h · SENAI
  • SolidWorks — levels 1, 2 and 3 120 h · SKA
  • SolidWorks Electrical, Simulation, Sheet Metal and PCB 160 h · SKA
  • .NET C# programming language 115 h · Fundação Bradesco
  • CCP — Certificate of Teaching Competence 90 h · Alameda Office
  • LabVIEW — Basics 1 and 2 40 h · National Instruments
  • LabVIEW — Intermediate 1 and 2 40 h · National Instruments
  • LabVIEW CVI 1 and 2 40 h · National Instruments
  • LabVIEW Data Acquisition 1 40 h · National Instruments
  • LabVIEW Performance 40 h · National Instruments
  • AutoCAD 2D and 3D 80 h
  • Android — apps for smartphones and tablets 80 h · Softblue
  • Train the trainer 51 h · Alameda Office
  • Microcontroller programming in C (AVR family) 48 h · Uptex Tecnologia
  • ZigBee technology 32 h · Albacore
  • SMT board rework 24 h
  • Electrical control circuits 24 h
  • Programming logic 20 h · Softblue
  • Complete MySQL 20 h · Softblue
  • Software development process 13 h · Fundação Bradesco

Languages

  • Portuguese native
  • English C2 · proficient
  • Spanish technical
  • Chinese technical

Publications

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